What is Indoor Media?
Full-color poster ads are displayed in attractive frames in restrooms, elevators, and other areas of popular nightclubs, restaurants, health clubs, arenas, hotels, department stores, shopping malls, theaters & gas stations.
Benefits of Indoor Media:
- Captures consumer attention for 1-4 minutes.
- Display for a captive audience: No channels to change… No pages to turn!
- Target your exact market by demographics, gender, and shopping habits.
- Waste no money advertising to the wrong consumers.
Don’t take our word for it!
THE PRESS LOVES IT…
“Restroom advertising is naturally an efficient medium for targeting strictly male or female audiences.” - Adweek
“The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend
money. Restroom ads also allow companies to target a gender with 100% accuracy.” - Fortune
“If you went to the restroom three times, you’d read it again and again. Not only can indoor billboards reach a very discerning customer, but they’ve got that customer’s undivided attention.” - Inc.
“Talk about a captive audience!” - The Jacksonville Business Journal
“Rest assured people have to read your ad…market studies have proven it to be effective.” - The Business Journal
AND THE RESEARCH PROVES IT!
“Consumer attitudes toward restroom advertising were found to be very positive with as much as 98% of those surveyed indicating a favorable reaction.” - Arizona State University Study
“Of restroom advertising viewers, 98.9% reacted positively or neutral to seeing ads in the restroom facilities.” - Barbour & Monroe Marketing Research Studies
“When restroom advertising viewers are shopping for a product or service, retention of that particular product or service advertised raises to an 85% rate.” - Market Intelligence Media Research
The Quick Facts:
- Restroom Billboard Advertising receives consumers’ undivided attention for 30 seconds to 4 full minutes.
- Restroom Billboard Advertising retention rate is outstanding, 84% after just one exposure!
- Restroom Billboard Advertising can be targeted to men or women exclusively, age group, income or lifestyle.
- Average patronage per location is 18,000 monthly.
- Restroom billboard advertising is read 95-100% of the time
Top 10 Reasons Why Indoor Advertising Works
- High Volume Locations – Average 12,000 to 40,000 Patrons per Month
- Research shows that restroom advertising makes an impact on the coveted 21-35-year-old demographic
- Greater Reception – A Casual, Relaxed Atmosphere
- Extended Viewing – In the Viewers Face, Up to One to Four Minutes
- Ads are read 95 – 100% of the time
- A Welcome Alternative to looking at a Blank Wall
- Repetition – In a Bar Setting, Up to 4 Visits Per Night
- Undivided Attention – No Tune out, trashing or turning pages
- Memorization – 84% remember ad details
- Audience targeted specifically by matching customers
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